Full Description
This book offers a practical template for training patrons to use eBook, streaming video, online music, and journal collections that is practical, adaptable, and most importantly, sustainable.
In order to make your library's expanding digital collection worth having, customers need to know how to access these online resources—and it's up to your staff to show them how. This unique guide explains how to use a device-centered approach to training library patrons (rather than a system-centric approach) that will enable staff to more easily assist patrons, regardless of whether your patrons use Kindles, tablets, mobile phones, or laptops. Using this approach, staff stay current and can prepare for the next technology or interface platform to access digital collections.
The book describes different patron instruction scenarios, such as drop-in, one-on-one interactions, tech petting zoos, and classroom settings, and explains how to structure and conduct specific sessions/classes. Readers will learn methods of promoting the digital collection that can be used in their entirety or a la carte, depending on your budget and locality. The final chapters address using social media, print media, and interactive displays; best practices for target marketing aimed at both in-house patrons and external customers; and how you can save money when purchasing equipment.
Contents
CONTENTS
Acknowledgments
Introduction: The Challenges Facing a Library's Digital Collection
Chapter 1: Staff Training
Chapter 2: Patron Instruction
Chapter 3: Doing Familiar Library Marketing in New Ways
Chapter 4: Device-Centered Marketing
Chapter 5: Engaging in Outreach
Chapter 6: Saving Money and Justifying Expenses
Conclusion: Final Thoughts
Appendix
Bibliography
Index
