Media Literacy : Keys to Interpreting Media Messages (4TH)

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Media Literacy : Keys to Interpreting Media Messages (4TH)

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  • 製本 Hardcover:ハードカバー版/ページ数 548 p.
  • 言語 ENG,ENG
  • 商品コード 9781440830914
  • DDC分類 302.23

Full Description


Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication.* Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars* Represents a highly effective tool for achieving a key aspect of media literacy: enabling students to decipher information and independently reach opinions and positions without relying on the pervasive influence of the media* Provides critical examination of controversial, current topics such as violence in the media and the intersections of media and social change

Table of Contents

Preface to the Fourth Edition                      ix
PART 1 INTRODUCTION 1 (14)
1 Introduction to Media Literacy 3 (12)
PART 2 KEYS TO INTERPRETING MEDIA MESSAGES 15 (196)
2 Process 17 (48)
3 Historical Context 65 (30)
4 Cultural Context 95 (22)
5 Structure 117(24)
6 Framework 141(26)
7 Production Elements 167(44)
Worksheet: Keys to Interpreting Media 203(8)
Messages
PART 3 MEDIA FORMATS 211(236)
8 Journalism 213(60)
9 Advertising 273(66)
10 American Political Communications 339(64)
11 Digital Media Communications 403(44)
PART 4 ISSUES AND OUTCOMES 447(68)
12 Issues in Media Communications 449(50)
13 Outcomes 499(16)
Suggested Reading 515(2)
Index 517