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Full Description
The final entry in this all-you-need-to-know series summarizes the best points in the previous 12 books, updates many of them, and integrates must-have knowledge into a unified, indispensable whole.
Entrepreneurs need authors who will speak to them as equals, sharing the secrets they found as they built their own businesses. Crafted in that spirit, Praeger's Entrepreneur's Guide series provides practical, accessible, and authoritative advice on the major considerations in establishing and growing a new venture. Each book includes wisdom, tales from the trenches, worksheets, templates, sample documents, and resource lists to help entrepreneurs leverage their time and money. The Entrepreneur's Guide to Running a Business distills and shares the important points from each of the series' previous books, making the road to success smoother and more certain.
This culmination of the professional development series takes the reader through all the important steps of starting and running an enterprise. It includes such essentials as writing the business plan, hiring the team, raising capital, managing technology, doing market research, and, of course, marketing the product. Once the business is up and running, the book can be consulted for advice on managing growth and inspiring and retaining employees, as well as for knowledge about handling crises and flourishing even during a recession.
Contents
Illustrations
Acknowledgments
Introduction
1. Strategy: Flourishing in Business during a Recession
2. The Many Faces of Leadership
3. Business Models and Writing Plans
4. Teamwork and Finding Resources
5. Keeping Up with Information Technology
6. Market Research and Marketing
7. Branding and Advertising
8. Pricing and Proposing
9. Selling
10. Financials: A Picture of the Business
11. Sources of Capital
12. Funding Decisions and Giving Back
Appendix A: About the Authors in the Series
Appendix B: Leadership Research
Appendix C: Entrepreneurial Death Traps
Appendix D: Website Resources
Appendix E: Goal Seek and Break-Even Analysis
Notes
References
Index
