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Full Description
The final entry in this all-you-need-to-know series summarizes the best points in the previous 12 books, updates many of them, and integrates must-have knowledge into a unified, indispensable whole.* Combines knowledge, expertise, and personal experiences from a group of successful entrepreneurs* Delves into the nitty-gritty of actually starting and running a business, covering the full cycle of business ownership, not just the initial steps* Shares insights into personal growth necessary for success, including leadership and strategic management skills * Explores new ways of obtaining capital such as "crowdsourcing," soliciting for investors over the Internet
Table of Contents
Illustrations vii
Acknowledgments xi
Introduction xv
1 Strategy: Flourishing in Business during 1 (22)
a Recession
2 The Many Faces of Leadership 23 (26)
3 Business Models and Writing Plans 49 (14)
4 Teamwork and Finding Resources 63 (24)
5 Keeping Up with Information Technology 87 (28)
6 Market Research and Marketing 115(20)
7 Branding and Advertising 135(22)
8 Pricing and Proposing 157(18)
9 Selling 175(12)
10 Financials: A Picture of the Business 187(34)
11 Sources of Capital 221(20)
12 Funding Decisions and Giving Back 241(10)
Appendix A About the Authors in the Series 251(6)
Appendix B Leadership Research 257(12)
Appendix C Entrepreneurial Death Traps 269(12)
Appendix D Website Resources 281(6)
Appendix E Goal Seek and Break-Even Analysis 287(2)
Notes 289(8)
References 297(4)
Index 301
