The Entrepreneur's Guide to Running a Business : Strategy and Leadership (The Entrepreneur's Guide)

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The Entrepreneur's Guide to Running a Business : Strategy and Leadership (The Entrepreneur's Guide)

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  • 製本 Hardcover:ハードカバー版／ページ数 306 p.
  • 言語 ENG,ENG
  • 商品コード 9781440829888
  • DDC分類 658

Full Description


The final entry in this all-you-need-to-know series summarizes the best points in the previous 12 books, updates many of them, and integrates must-have knowledge into a unified, indispensable whole.* Combines knowledge, expertise, and personal experiences from a group of successful entrepreneurs* Delves into the nitty-gritty of actually starting and running a business, covering the full cycle of business ownership, not just the initial steps* Shares insights into personal growth necessary for success, including leadership and strategic management skills * Explores new ways of obtaining capital such as "crowdsourcing," soliciting for investors over the Internet

Table of Contents

Illustrations                              vii
Acknowledgments                                    xi
Introduction                                       xv
    1 Strategy: Flourishing in Business during     1  (22)
    a Recession
    2 The Many Faces of Leadership                 23 (26)
    3 Business Models and Writing Plans            49 (14)
    4 Teamwork and Finding Resources               63 (24)
    5 Keeping Up with Information Technology       87 (28)
    6 Market Research and Marketing                115(20)
    7 Branding and Advertising                     135(22)
    8 Pricing and Proposing                        157(18)
    9 Selling                                      175(12)
    10 Financials: A Picture of the Business       187(34)
    11 Sources of Capital                          221(20)
    12 Funding Decisions and Giving Back           241(10)
Appendix A About the Authors in the Series         251(6)
Appendix B Leadership Research                     257(12)
Appendix C Entrepreneurial Death Traps             269(12)
Appendix D Website Resources                       281(6)
Appendix E Goal Seek and Break-Even Analysis       287(2)
Notes                                              289(8)
References                                         297(4)
Index                                              301