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Full Description
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies-including Web 2.0 and rapidly emerging social media-to craft and maintain a positive public image.Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations-including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs' missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Contents
Introduction; Grant Neeley and Kendra StewartGovernment Public Relations: What Is It Good For?; Mordecai LeeMedia Relations; Jerome SadowGovernment Websites; Napoleon ByarsPublic Information Campaigns; Jenifer E. Kopfman and Amanda Ruth-McSwainCrisis Public Relations for Government Communicators; Brooke Fisher Liu and Abbey Blake LevenshusWeb 2.0; Leila SadeghiMANAGING GOVERNMENT PUBLIC RELATIONSStrategic Communication Planning; Diana Knott MartinelliEthics in Government Public Relations; Shannon A. BowenDoing Right and Avoiding Wrong with the Law and Politicians; Kevin R. KosarInternal Public Relations for Personal and Program Success; Anne ZahradnikUsing Monitoring and Evaluation to Measure Public Affairs Effectiveness; Maureen TaylorConclusion; Grant Neeley and Kendra StewartCD-ROM Contents:Chapter 5 Checklist; Jenifer E. Kopfman and Amanda Ruth-McSwainChapter 6 Additional Resources; Brooke Fisher Liu and Abbey Blake LevenshusChapter 7 Checklist; Leila SadeghiChapter 8 PowerPoint (R) Presentation; Diana Knott MartinelliChapter 8 Workbook Pages; Diana Knott MartinelliChapter 10 Addendum; Kevin R. KosarCase Study: Information Wars in Russian Politics; Elena Denezhkina and Paul DezendorfCase Study: Sex Offender at the Recreation Complex; Grant NeeleyCase Study: An Illustration of the Impact of Active Community Engagement and Information Targeting Rock Hill, South Carolina; Scott Huffman and Paul DezendorfCase Study: Government Public Relations and the U.S. Customs and Immigration Services Website; Meg Warnemen
