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Contents
* Seeing the Big Picture in a Crowded App Store Market Place * Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research * Protecting Your Intellectual Property * Your iOS App Is Your Most Powerful Marketing Tool* Social Inception: Promoting Your Apps Within Apps* Money for Nothing: When It Pays to Be Free* Monetizing Free Apps with iAd and Other In-App Advertising Opportunities * Exploring the Freemium Model with In-App Purchase* Testing and Usability: Putting Your Best Foot Forward* Get the Party Started! Creating a Prerelease Buzz* Keys to the Kingdom: The App Store Submission Process* Increasing Awareness for Your iOS App



