『グランズウェル：ソ－シャルテクノロジ－による企業戦略』（原書）改訂増補版 Groundswell, Expanded and Revised Edition : Winning in a World Transformed by Social Technologies （Expanded and Revised）

Li, Charlene/ Bernoff, Josh

Harvard Business Review Press（2011/05発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 352 p.
• 言語 ENG
• 商品コード 9781422161982
• DDC分類 303.4833

基本説明

邦訳 (旧版)：2008年・翔泳社
This updated and expanded edition features an all new introduction and chapters on Twitter and social media integration.

Full Description

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In "Groundswell", Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of "Groundswell", featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: Evaluate new social technologies as they emerge; Determine how different groups of consumers are participating in social technology arenas; Apply a four-step process for formulating your future strategy; and, Build social technologies into your business.
"Groundswell" is required reading for executives seeking to protect and strengthen their company's public image.