グローバル戦略の再定義：事例集 Cases about Redefining Global Strategy

Ghemawat, Pankaj/ Siegel, Jordan

Harvard Business School Press（2011/10発売）

• 製本 Hardcover:ハードカバー版／ページ数 752 p.
• 言語 ENG
• 商品コード 9781422127223
• DDC分類 658.4012

基本説明

The authors assembled 26 full-length case studies as a resource for active learning about the nature of cross-border differences and strategies.

Full Description

In Cases about Redefining Global Strategy, Pankaj Ghemawat and Jordan Siegel have assembled 26 full-length case studies as a resource for active learning about the nature of cross-border differences and strategies. As technology innovation globalizes markets and firms, management education must adopt a truly modern perspective on globalization—one that illuminates differences across borders rather than emphasizing similarities and imposing local models onto far-flung cultures. A new generation of managers and innovators who must compete in a "flat" world cannot succeed while following a one-size-fits-all approach to global strategy.

Pankaj Ghemawat, Professor of Strategy at Spain's IESE Business School and author of World 3.0 and Redefining Global Strategy, and Harvard Business School Professor Jordan Siegel represent a new era of thinking in global strategy. This carefully chosen selection of classics and new material from Harvard Business Publishing also includes an introduction and six introductory module notes that identify key themes and strategic concepts explored in the cases. Though attuned to the format of an MBA course, the cases and text may also be used individually or in programs outside the strategy curriculum.