『コピ－キャット：模倣者こそがイノベ－ションを起こす』（原書） Copycats : How Smart Companies Use Imitation to Gain a Strategic Edge

Shenkar, Oded

Harvard Business Review Press（2010/06発売）

• 製本 Hardcover:ハードカバー版／ページ数 256 p.
• 言語 ENG
• 商品コード 9781422126738
• DDC分類 658.4063

基本説明

The book reveals how imitation is as critical to prosperity as innovation. Shenkar shows how savvy imitators generate huge profits, saving not only on R&D costs but also on marketing and advertising investments made by first movers.

Full Description

In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation. Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials. Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including: * How to select the right model to imitate * How to avoid oversimplification of a model * Which imitation strategy to use * How to prepare and execute an implementation plan Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.

Contents

Chapter One: Fat Copycats Chapter Two: The Science and Art of Imitation Chapter Three: The Imitation Age Chapter Four: The Imitators Chapter Five: Imitation Capabilities and Processes Chapter Six: Imitation Strategies Chapter Seven: The Imovation Challenge