中国企業の台頭によるグローバル競争原則の破綻 Dragons at Your Door : How Chinese Cost Innovation Is Disrupting Global Competition

Zeng, Ming/ Williamson, Peter J.

Harvard Business Review Press（2007/07発売）

• 製本 Hardcover:ハードカバー版／ページ数 239 p.
• 言語 ENG
• 商品コード 9781422102084
• DDC分類 338.88851

基本説明

Exposes the strategies, strengths, and weaknesses of these fast-rising Chinese competitors, surfaces the underlying logic that enables Chinese firms to attack high-end industries, and provides critical new insight into these very different competitors.

Full Description

The new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday's image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. In fact, by strategically implementing what the authors call cost innovation, Chinese firms are advancing into high-end products and industries and competing for such high-value activities as engineering, design, and even R&D. The first book to examine this new competitive force, Dragons at Your Door exposes the strategies, strengths, and weaknesses of these fast-rising Chinese competitors, surfaces the underlying logic that enables Chinese firms to attack high-end industries, and provides critical new insight into these very different competitors.