Full Description
While many volumes discuss qualitative methods, only Qualitative Communication Research Methods focuses on the history and diversity of their use within the communication discipline. This volume is written by, for, and about communication scholars. It introduces readers from any background to every step of the qualitative research process, from developing research topics and questions, all the way through writing a final report. In addition to covering the scope of theories and methods currently used in qualitative communication research, this book also discusses important trends influencing the future of that research.Key features in this new edition include:- A more clear and direct writing style, suitable for use in both undergraduate and graduate courses.- Numerous practical examples and exercises designed to reinforce student learning of concepts.- A critical guide to the contexts of qualitative research. More than ever, qualitative researchers operate in institutional contexts that present new dilemmas. The book brings readers up to date on related ethical, political, and practical issues, including: the influences of globalization on the design and conduct of research; the appropriate use of recording technology in conducting fieldwork; the unique challenges and opportunities related to studying multi-media, on-line environments; and ongoing innovation and controversy surrounding genres and formats of qualitative writing.- An integrated "suite" of chapters on data-producing methods. In addition to updated discussions of participant-observation and qualitative interviewing, this edition includes a new chapter on the study of material culture and documents. Together, these three chapters help readers to learn how fieldwork methods can successfully combine in a flexible, integrated fashion.- Cutting-edge technological developments. The book informs and advises readers about the latest developments in technology for qualitative communication research. This discussion focuses on how "new" media - such as e-mail, texting, cell phone video, and blogging - not only form topics of research, but also the means of recording, analyzing, and textually "representing" data.
Contents
PrefaceAcknowledgments1. Introduction to Qualitative Communication Research Introduction: Working With (and Studying) Cops Four Paradigms and (Maybe) a Funeral: A Brief History of Qualitative Communication Research Feeling Corporate, Going Global: Two Trends in Qualitative Communication Research Looking Closer: The Conduct of Qualitative Research in Communication Conclusion2. Theoretical Traditions and Qualitative Communication Research Qualitative Research and Communication Theory The Phenomenological Tradition The Sociocultural Tradition The Critical Tradition Conclusion3. Design I: Planning Research Projects Introduction "My City, My Society, and My Life": Renee's Story Sources of Research Ideas Moving Toward a Commitment Evaluating the Scene Conclusion4. Design II: Implementing Research Projects Introduction Negotiating Access Exploratory Methods Sampling Human Subject Protections The Research Proposal Conclusion Exercises5. Producing Data I: Participating, Observing, and Recording Social Action Introduction: Fieldwork, Ethnography, and Participant Observation Successful Participant Observation Adapting Roles Tactical Observing Writing Fieldnotes New Media and Participant Observation Conclusion Exercises6. Producing Data II: Qualitative Interviewing Introduction Purposes of the Qualitative Interview Types of Interviews in Communication Research The Practices of Interviewing Question Design and Use Transcribing Interviews Conclusion Exercises7. Producing Data III: Analyzing Material Culture and Documents Introduction Material Culture Documents Conclusion Exercises8. Sensemaking: Qualitative Data Analysis and Interpretation Introduction Qualitative Data Analysis Tools for Analysis Interpretation Evaluating Interpretations Conclusion Exercises9. Writing, Authoring, and Publishing Introduction: Going Public The Crisis of Representation After the Fall: Reading and Writing Qualitative Research Institutional Contexts of Qualitative Writing The Craft of Qualitative Writing: Three Types of Format and Their Related Strategies Some Final Thoughts on Writing ExercisesEpilogueReferencesAuthor IndexSubject IndexAbout the Authors
