Full Description
Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students' own work. The book:
Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis
Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption
Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images
Shows students how to combine approaches and methods to best suit their own research questions and projects
An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.
Contents
Chapter 1: Introduction
Chapter 2: Understanding images in media culture: methodological considerations
Chapter 3: Envisioning the self in digital media
Chapter 4: Communicating visions of collective identity
Chapter 5: Ways of seeing difference beyond stereotypes
Chapter 6: Images of politicians in the public sphere
Chapter 7: The visual spectacles of protest and activism
Chapter 8: Picturing international conflict and war
Chapter 9: The visual attractions of advertising and promotional culture
Chapter 10: Visualizing lifestyles as commodities
Chapter 11: Brands as visual experiences
Chapter 12: Conclusion
