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基本説明
New in paperback. Hardcover was published in 2008. The book deals exclusively with issues related to the relationship between aviation and leisure travel.
Full Description
Transport is an essential element of tourism, providing the vital link between the tourist generating areas and destinations. Good accessibility, which is determined by the transport services provided, is a fundamental condition for the development of any tourist destination. Moreover the transport industry can be a major beneficiary of tourism because of the additional passenger demand that may be generated. Aviation is an increasingly important mode of transport for tourism markets. Whilst geography has meant that, in modern times, air travel has always been the dominant mode for long distance travel and much international tourism, moves towards deregulation, and in particular the emergence of the low cost carrier sector, have also increased aviation's significance for short and medium haul tourism trips. Thus developments in aviation can have very major implications for many leisure and business tourism markets. However the characteristics and needs of leisure travellers are generally so very different from business travellers that this necessitates a separate consideration of these markets if a detailed understanding of the relationship with aviation is to be gained. In spite of the obvious closeness between the aviation and tourism industries, there are very few specialist texts on this subject. Most tourism focused books consider aviation as just one component of the tourism industry which needs to be discussed, whereas aviation specialist texts rarely concentrate on just leisure travel. In addition there is very little literature that gives a detailed appreciation of the complexities and potential conflicts associated with the development of coherent and effective aviation and tourism policies. Therefore it is the aim of this book to fill this important gap which exists with a comprehensive, in-depth study of the relationship between aviation and leisure travel. The book deals exclusively with issues related to the relationship between aviation and leisure travel. It does this with an analysis of the theoretical concepts relevant to the subject area combined with a detailed investigation of current practice within the aviation and tourism industries. Each chapter is illustrated with case study material that will reinforce the understanding of the issues that are being examined.
Contents
1: Introduction; I: Leisure Travel Demand; 2: The Nature of Leisure Travel Demand; 3: Trends and Characteristics of Leisure Travel Demand; 4: Aviation Marketing and the Leisure Market; II: Regulation and Government Policy; 5: The Impact of Civil Aviation Regimes on Leisure Travel; 6: Leisure Travel and Legal Issues in Aviation; 7: Tourism and Aviation Policy: Exploring the Links; III: Airline Issues; 8: The Future of Charter Operations; 9: The Emergence of the Low Cost Carrier Sector; 10: From a National Airline to an EU Leisure-Based Carrier; 11: Leisure Travel, Network Carriers and Alliances; 12: Market Power and Vertical (Dis)integration? Airline Networks and Destination Development in the United States and Dubai; IV: Implications for Airports; 13: Airport Requirements for Leisure Travellers; 14: The Impact of Attracting Low Cost Carriers to Airports; 15: Airport Marketing and Tourism in Remote Destinations: Exploiting the Potential in Europe's Northern Periphery; 16: Applications and Implications of Information and Communication Technology for Airports and Leisure Travellers; V: Economic and Environmental Impacts; 17: New Air Services: Tourism and Economic Development; 18: The Environmental Sustainability of Aviation and Tourism; VI: Destination Case Studies; 19: Brazil; 20: India; 21: China; 22: The Middle East; 23: Africa; 24: Mauritius; 25: South Pacific; VII: Conclusions; 26: Conclusions: Themes and Future Issues
