Full Description
This best-selling guide provides all the advice artists and craftspeople need to sell their work in today's competitive market. This fantastic new edition has been updated with essential advice on how to make full use of digital opportunities for selling your work, such as social networking and e-marketing. It contains information and suggestions about:Selecting and approaching galleries Pricing and paymentsRoyalty rates and financial managementSample contracts and other legal considerationsCreating a website and maximising hitsMastering social media to increase your visibilityManaging sales via online stores such as Etsy, Folksy or ebayPrinting your own reproductions and marketing themWith a foreword by Mary Ann Rogers, one of Britain's most acclaimed watercolour painters and awarded 'Best Selling Published Artist' by the Fine Art Trade Guild in 2009.
Contents
PrefaceIntroduction1 The business side of being an artist 2 The different types of art business3 Selecting the right business 4 How businesses find artists 5 Making an approach6 Pricing original work 7 Terms and conditions between artists and galleries8 Case studies: agreements between artists and galleries9 Selling direct 10 How to make exhibitions work 11 Agents12 Copyright and reproduction rights 13 Working with publishers and licensing work14: Contracts between artists and publishers or licensees15 Printing your own work 16 Case studies
