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基本説明
Explains how American movies, TV shows and pop music provide the images of America to the rest of the world, and the rest of the world to Americans.
Full Description
This dazzling little book explores the role of US media in foreign policy, not only at the present moment, but with an eye to the future.
Written by a veteran Hollywood film executive and an internationally known columnist in foreign affairs
Explains how American movies, TV shows, and pop music provide the images of America to the rest of the world, and the rest of the world to Americans
Includes discussions of the cartoons of the Prophet Mohammed Danish daily newspapers, Tibetan monks censored out of Chinese TV news reports only to show up on You Tube, and the Vatican's assault on the Da Vinci Code movie
Argues that Hollywood is a key player in the 'deep coalition' required to support a 'smart power' foreign policy and build a global cultural infrastructure that will make the world safe for interdependence
Contents
List of Plates vi
Foreword by Joseph S. Nye Jr. vii
1 Hearts, Minds, and Hollywood 1
2 The Magic is Gone - Except at the Box Office 9
3 Creativity into Cash: How Hollywood Works 26
4 Seeing and Being Seen 34
5 Hollywood Beats the Red Army: The Height of America's Cultural Appeal 51
6 Backlash: Soft Power is Still Power, and Still Makes Enemies 60
7 Culture Wars in the West: The Pope vs. Madonna 71
8 Media Storm Troopers of the West vs. Islam 83
9 New Stories, New Audiences in the Global Age 98
10 Reinventing Cultural Diplomacy 124
Six Key Concepts of This Book 145
About the Authors 149
Acknowledgments 155
Index 159
