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Full Description
The 60million Chinese who live outside of China have long been an economic powerhouse in their own right. Managing in South-East Asia is not like managing anywhere else. This book describes their communities and environments in which they work and emphasises the need for cultural understanding as a pre-requisite for business success.
Contents
Introduction Nanyang: The Region and its People The 'Tribute Bearers': Vietnam, Cambodia, Laos, Thailand and Burma Below the Wind: Malaysia, Singapore, Indonesia and the Philippines Language and culture: The Overseas Chinese The Ancestral Country: The political, cultural and business links between the Overseas Chinese and the PRC The Early Economy: The growth of the South East Asian economy The South East Asian Economy South East Asian Business and Managers Managing in South-East Asia Today The Future