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基本説明
Packed with up-to-date case studies covering MNEs and SMEs from a variety of countries (South Korea, South Africa, Slovakia, Sweden)
Full Description
Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one.
This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/international-business. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Contents
PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION
Introduction: The Business Enterprise in the International Environment
Perspectives on Globalization
PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
The Economic Environment
The Cultural Environment
The Political and Legal Environment
PART III: COMPETING IN THE GLOBAL MARKETPLACE
International and Regional Trade
Organizational and Strategic Change
Marketing
PART IV: MANAGING IN THE GLOBAL ENVIRONMENT HRM
Supply Chains
Finance and Accounting
Innovation
PART V: GLOBAL ISSUES AND INTERNATIONAL BUSINESS
Ecological Challenges for Business and Society
Corporate Social Responsibility
Global Governance.
