国際経営経済学：ヨーロッパの視点 International Business Economics : A European Perspective

Piggott, Judith (EDT)/ Cook, Mark (EDT)

Palgrave Macmillan（2006/07発売）

Palgrave Macmillan（2006/07発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 391 p.
• 言語 ENG
• 商品コード 9781403942197
• DDC分類 338.8884

基本説明

Discusses the European business environment in light of changes taking place in the global economy.

Full Description

This text explores international business economics from a European perspective, dealing not only within business in Europe but with the external trading relationships of the EU and the position of European firms in a globalized economy. An extensive website provides lecturers with support material.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/international-business-economics. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Contents

Introduction
The Changing Nature of International Business
International Trade
The Protection of Trade
Economic Integration
Foreign Exchange Markets
Multinational Corporations or MNCs
Foreign Direct Investment
International and European Capital Markets
Labour Markets
Industry Policy and Competition Policy
EU Policy and Its impact on Business II Regional, Transport and Environmental Policy
Small Business and EU Policy
Conclusion.