Full Description
Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.
Contents
Chapter OneChapter Two: Understanding Board Tools and TechniquesChapter Three: Communicating Across Multiple SurfacesChapter Four: Creating Convincing Mock-upsChapter Five: Reproducing 'special processes for package mock-upsChapter Six: An introduction to patternsChapter Seven: Selling your package: The Point of Purchase DisplayChapter Eight: Marketing yourself as a package designerChapter Nine:Conclusion
