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Full Description
A sceptic's takedown of the global wellness industry and a practical guide to making sound decisions for our health and well-being
From Ozempic to ice baths, from vitamins and supplements to the latest fad diet, pick through the succession of fitfluencers, bad science and hidden side effects - and get to the health and fitness facts that actually work.
In the West, the amount we're spending year-on-year on health and wellness is increasing, and at the same time, obesity and diabetes are growing and rates of mental illnesses are rising. Something isn't working. The £3 trillion health and wellness industry is pernicious by design - if they could sell us something that made us well, they wouldn't be able to keep selling us things.
Academic, researcher and exercise scientist Dr Nicholas B. Tiller equips us with the tools needed to sift the wheat from the chaff and invest our time, energy and money in pursuits that actually help us achieve our wellness goals.
In this accessible, personal and deeply practical book, you'll understand how advertising and marketing agencies know our biases better than we do and how they turn them against us. Uncover how a speck of good science can be spun into a web of bad science, and distinguish between someone who's trying to sell us product and someone who's trying to turn us into one.
Drawing on over a decade of expertise in subjects ranging from exercise physiology to nutrition, this is an essential read for navigating the modern health and wellbeing world.
Contents
Introduction
1. Perverse incentives and harmful consequences
2. The marketing ruse
3. Never let facts get in the way of a good story
4. Digital skills for a digital age
5. Friendly fire: When science gets it wrong
6. Weight loss decoded
7. Supplements and snake oils
8. The alternative reality of alternative therapy
9. The long road to wellness
References
Acknowledgements
Index
