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Full Description
Build a talent strategy that fuels growth, performance and long-term organizational value.
The Key to Talent is a practical guide for senior HR leaders and business executives responsible for attracting, hiring and retaining the people who fuel long-term organizational performance. Written by Matthew Jeffery, this book shows why talent must be treated as a core driver of business growth rather than a cost centre and also explains how people strategy must evolve as AI, data and technology reshape the talent lifecycle.
Blending strategic insight with real-world application, the book explores how to build credible, data-driven talent strategies that reflect changing employee expectations, strengthen employer brand and deliver measurable ROI. Drawing on real-world examples from organizations including EY, SAP, Autodesk and Electronic Arts (EA), it demonstrates how to apply principles from consumer marketing to talent attraction, while maintaining a human-centred, inclusive approach.
You'll learn how to:
- Position talent strategy as a driver of growth and competitive advantage
- Build a data-driven EVP and employer brand that attracts scarce skills
- Design bias-free, human-centred hiring and assessment processes
- Enable skills-based hiring, internal mobility and long-term retention
With clear metrics, practical frameworks and guidance on leading through change, The Key to Talent helps senior leaders create resilient, inclusive and future-ready talent systems that deliver sustained performance in an AI-enabled business environment.
Themes include: talent strategy, employer branding, employee value proposition, skills-based hiring, inclusive talent, AI and the talent lifecycle, workforce analytics, business-led HR
Contents
Section - ONE: The New Talent Paradigm
Chapter - 01: The Age of Talent as Strategy
Chapter - 02: The Death of Recruitment as We Knew it
Chapter - 03: Employer Branding Reimagined
Section - TWO: The Foundations of Talent Attraction
Chapter - 04: The Employee Value Proposition (EVP)
Chapter - 05: Recruitment Marketing
Chapter - 06: Candidate Experience: The Human Interface of Your Brand
Section - THREE: Building Connection and Community
Chapter - 07: Talent Communities and Relationship Recruiting
Chapter - 08: Referrals and Advocacy
Chapter - 09: Assessments, Interviews, and Onboarding
Section - FOUR: Innovation, Inclusion, and Impact
Chapter - 10: AI and the Art of Human Connection
Chapter - 11: Skills-Based Hiring and Internal Marketplaces
Chapter - 12: Diversity, Equity, and Inclusion
Section - FIVE: Measuring and Sustaining Success
Chapter - 13: The Metrics That Matter
Chapter - 14: Crisis, Reputation and Resilience
Chapter - 15: The Future of Talent Experience
