The Future of Shopping : Using Digital, Data and AI to Win with Customers

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The Future of Shopping : Using Digital, Data and AI to Win with Customers

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  • 製本 Hardcover:ハードカバー版／ページ数 264 p.
  • 言語 ENG
  • 商品コード 9781398627949

Full Description

How can retailers implement the right strategies to optimize customer journeys and adapt to rapid technological change?

The Future of Shopping is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms.

Written by retail technology expert Miya Knights, this book draws on real-world examples from Amazon, Tesco, Walmart and Temu to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen credibility, apply models with confidence and deliver measurable career and business impact.

You'll learn how to:
- Apply data-driven insights to anticipate customer needs before they arise
- Implement retail media networks to enhance reach and engagement
- Develop strategies that combine sustainability with digital transformation
- Optimize personalization by aligning generative AI with the human touch
- Build models that connect innovation to measurable business performance

Covering every stage of the customer journey, The Future of Shopping equips mid-career professionals to implement new technologies strategically, optimize performance and advance their influence in a competitive sector.

Themes include: retail strategy, customer journey optimization, digital innovation, retail media networks, sustainability in retail, AI personalization

Contents

Chapter - 00: Introduction
Chapter - 01: How Consumers Shop: Needs, Missions and Journeys
Chapter - 02: Sensing the Needs of Customers
Chapter - 03: Understanding Multichannel Customer Missions
Chapter - 04: Facilitating Omnichannel Customer Journeys
Chapter - 05: Meeting Customers Where They Are
Chapter - 06: The Evolution of the Store as Media
Chapter - 07: Doing More with Less: Supporting Sustainability with Technology
Chapter - 08: The Human Touch: Balancing AI and Automation with the Personal Touch
Chapter - 09: Conclusion