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Full Description
Develop a sustainability communication strategy that applies clear principles, builds credibility and delivers messages that move both business and sustainability goals forward.
Sustainability Storytelling is a practical guide for mid to senior-career communication, marketing and sustainability professionals who want to develop compelling, credible, compliant and impactful sustainability narratives. As organizations face rising regulatory pressure, shifting consumer expectations and increasing scrutiny around authenticity, this book provides actionable frameworks for creating communications that resonate, manage risk and strengthen brand trust.
Written by sustainability communication expert Mike Hower, the book combines strategic guidance with practical tools to help professionals translate complex sustainability topics into stories that support organizational priorities. Through detailed chapters and real-world examples from Mars, PepsiCo, Salesforce, SAP, Veolia and Apollo Global Management, readers learn how to implement messaging strategies that are both credible and commercially effective.
You'll learn how to:
- Apply sustainability communication principles to craft clear, honest and engaging narratives
- Implement frameworks that link business strategy with environmental and social impact
- Develop approaches to avoid greenwashing and manage regulatory, legal and reputational risks
- Optimize stakeholder engagement across investors, consumers, employees and partners
- Use real-world examples to guide decision making and strengthen your professional credibility
With its blend of practical instruction and strategic insight, Sustainability Storytelling helps professionals apply proven communication methods that elevate their work, support organizational resilience and advance sustainability efforts with confidence.
Themes include: sustainability communication, sustainability strategy, stakeholder engagement, greenwashing prevention, corporate responsibility, reputation management
Contents
Section - ONE: Foundations;
Chapter - 01: Why sustainability needs better stories;
Chapter - 02: A brief history of sustainable business and storytelling;
Chapter - 03: Making the business case for sustainability;
Section - TWO: The Four C's Framework;
Chapter - 04: Context - culture, industry perception and brand reputation;
Chapter - 05: Compelling - what makes sustainability stories stick;
Chapter - 06: Credible - six signs of sustainability substance;
Chapter - 07: Compliant - communicating within legal boundaries;
Section - THREE: Strategy and execution;
Chapter - 08: Building your sustainability communication strategy;
Chapter - 09: Crafting sustainability messages that work;
Chapter - 10: Delivering your story across stakeholders;
Section - FOUR: Alignment;
Chapter - 11: Engaging internal teams around sustainability storytelling;
Chapter - 12: Uniting sustainability and government affairs;
Chapter - 13: Conclusion
