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Full Description
Communicating sustainability is critical for businesses to get right as they address changing stakeholder expectations, emerging regulatory and legal risks, and urgency to deliver on sustainability commitments.
Yet doing so in a way that addresses material social and environmental challenges while building business resilience and driving financial value is an incredibly difficult challenge. This book serves as a practical guide for mid to senior level professionals looking to deliver authentic, compelling and impactful stories that move sustainable business forward in a way that protects their brand reputation and builds consumer trust.
Covering issues such as how to avoid greenwashing and how to navigate various regulatory, legal and reputational risks, this book explains how communicators can create both compelling and compliant communications that engage different stakeholders and builds brand advocacy. Including real-world examples from companies such as Mars, Neiman Marcus, REI and Google, this book will ensure you create messages that advances both business and sustainability goals.
Contents
Chapter - 00: Preface
Chapter - 01: Introduction to Sustainability Communication
Chapter - 02: The Billion Dollar Opportunity
Chapter - 03: Greenwashing and its Regulatory, Legal, and Reputation Risks
Chapter - 04: The Challenges of Communicating Impact
Chapter - 05: Why Sustainability Stories Fail
Chapter - 06: Finding Your Story's Substance
Chapter - 07: Embedding Sustainability Communication Across Your Business
Chapter - 08: Knowing Your External Audience
Chapter - 09: Crafting Effective Sustainability Messages
Chapter - 10: Communicating the E, S and G
Chapter - 11: Delivering Your Message
Chapter - 12: Advocacy: The Highest Stage of Sustainability Communication
Chapter - 13: The Future of Sustainability Communication
