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Full Description
How can business leaders adopt sustainable practices while maintaining their competitive advantage? Explore a fresh and innovative stance on the future of sustainability where professionals can embrace commerciality with this essential guide.
Despite decades of corporate efforts and successes such as the large-scale financing and deployment of renewable technologies, from the planet's perspective business is failing to change at the speed required. It is therefore in the interest of organizations to focus on being competitive from a sustainability perspective. Competitive Sustainability explores how sustainability can be utilized to gain a competitive advantage and work in tandem with the key drivers of a successful business. It acknowledges the failure of the sustainability community to drive real corporate change and lays out a new and necessary path for successful business, one that both sustainability and business leaders can share.
Written by two experienced and award-winning authors in the sustainability field, Competitive Sustainability discusses the need for this shared approach and acts as a guide to the tools, expertise and mindsets essential for delivering success. Including practical tips and frameworks, it explores how business leaders can adopt sustainability while maintaining their competitive advantage.
Contents
Chapter - 00: Introduction;
Chapter - 01: What's driving the world?;
Chapter - 02: Where did it all go wrong?;
Chapter - 03: The need for new models of competitiveness;
Chapter - 04: How well do you really know the other person? - part 1;
Chapter - 06: What does good look like?;
Chapter - 06: How well do you really know the other person? - part 2
Chapter - 07: The power of diplomacy;
Chapter - 08: Finding leadership and agency;
Chapter - 09: Finding the shared doorway;
Chapter - 10: From polycrisis to cadence: why the 9R carousel is inevitable;
Chapter - 11: Relevance;
Chapter - 12: Resources;
Chapter - 13: Resilience;
Chapter - 14: Reduction and Regeneration;
Chapter - 15: Reinvention;
Chapter - 16: Reputation;
Chapter - 17: Reciprocity;
Chapter - 18: Reward;
Chapter - 19: Driving change by getting invited;
Chapter - 20: The table of gifts: making sustainable choices easier to take and harder to avoid;
Chapter - 21: Why wouldn't we?
