- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results.
Successful Change Communication equips senior communication and HR leaders with proven tools for navigating high-impact transformation. As organizations face restructures, leadership transitions, rebrands, ownership changes and AI-driven disruption, this book provides a clear governance-led model for designing communication that reduces risk, protects trust and aligns employees with strategic priorities.
Written by acclaimed communication leader Rachel Miller, the book reframes change communication as a leadership discipline rooted in data-led decision making, stakeholder insight and enterprise readiness. Through expert interviews, real-world examples and a lifecycle-based structure, it shows how to plan, implement and evaluate communication strategies that deliver measurable value across the organization.
You'll learn how to:
- Apply strategic models that support governance, risk management and leadership visibility
- Deliver informed communication strategies for restructures, CEO transitions and organizational redesign
- Use data-led insights to assess employee impact and optimize decision making
- Implement tools for reviewing, evaluating and improving communication ROI across the change lifecycle
- Strengthen alignment between employees and the C-suite during periods of turbulence
With a powerful blend of strategic insight, practical frameworks and expert perspectives, Successful Change Communication enables senior leaders to communicate with clarity and confidence, ensuring change delivers sustainable results.
Themes include: change leadership, governance models, strategic communication, enterprise transformation, AI impact, organizational resilience
Contents
Chapter - 00: Introduction to successful change communication;
Section - ONE: Change readiness and planning;
Chapter - 01: Debunking change to create clarity - unpicking the history, myths and models;
Chapter - 02: Creating connections during change - why change communication is vital;
Chapter - 03: Laying the foundations for change - using organizational insights to prepare for change;
Chapter - 04: Planning complicated change - designing for certainty and cohesion during multiple changes;
Section - TWO: Confident change communication;
Chapter - 05: Confident change communication - implementing change through effective internal communication;
Chapter - 06: Influencing and leading change - increasing relevancy and enhancing employee experience;
Section - THREE: Reviewing and measuring change;
Chapter - 07: Measuring and evaluating change - managing expectations and focusing on outcomes
Chapter - 08: Reviewing change - using analysis for revision and continuous improvement;
Chapter - 09: Preparing for future change - thinking ahead, using technology and upskilling;
