Digital Marketing for Travel Brands : Practical Strategies for Effective Marketing

Headington, Andy

Kogan Page Ltd（2026/01発売）

• 製本 Hardcover:ハードカバー版／ページ数 208 p.
• 言語 ENG
• 商品コード 9781398624702
• DDC分類 910.688

Full Description

Looking to implement smarter digital marketing strategies that deliver real results in travel?

Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing managers, brand leads and department heads navigating the complex digital travel landscape. Covering every stage from strategy to execution, it equips you with the principles, tools and frameworks to optimize campaigns, build credibility and create measurable impact in a fast-changing industry.

Drawing on real-world examples from established travel brands, this book shows you how to apply proven models and avoid costly pitfalls while preparing for the future of travel technology.
You'll learn how to:
- Develop a digital marketing strategy tailored to your travel brand
- Apply key principles to optimize campaigns across multiple channels
- Implement frameworks that align creativity with measurable performance
- Leverage case studies to build credibility and accelerate career impact
- Apply actionable tools to measure, refine and sustain marketing success

With detailed chapters and actionable insights Digital Marketing for Travel Brands is your essential toolkit to develop strategies that stand the test of time and position you for lasting career impact.

Contents

Chapter - 01: How digital has changed travel;
Chapter - 02: Creating a digital marketing strategy for your travel business;
Chapter - 03: Your digital channels of choice;
Chapter - 04: Where digital and offline fit together;
Chapter - 05: Marketing measurement;
Chapter - 06: How to avoid making marketing mistakes;
Chapter - 07: How to keep ahead of the technology and travel trends;