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Full Description
This textbook provides step-by-step guidance for planning, designing and delivering successful events.
An indispensable resource for students studying events management, as well as early-stage practitioners and aspiring events managers, Event Planning and Management looks at how to:
- Research, develop and plan an event, including selecting a venue
- Market and promote for the target audience
- Manage on-site on the day
- Measure the success of an event and plan for the future
This updated fourth edition of Event Planning and Management provides new information and perspectives on contemporary issues impacting events including health and safety measures, contracts and legal processes and sustainability. With in-text learning features such as tips from event managers, checklists for planning, managing and evaluating events, and adaptable templates from real-life event planners, this textbook will equip students with the tools to plan and deliver successful events.
Contents
Chapter - 01: Events - The Changing Environment;
Chapter - 02: The Event Planning Model;
Chapter - 03: Research, Concept Development and Feasibility Screening;
Chapter - 04: Developing your Events Programme and Content;
Chapter - 05: Venue Selection and Site Planning Essentials;
Chapter - 06: Production and Operational Logistics;
Chapter - 07: Staffing and Human Resources in Events;
Chapter - 08: Legal Considerations and Contracts;
Chapter - 09: Drawing in the Crowds - Marketing Events;
Chapter - 10: Finance Budgeting and Procurement in Events;
Chapter - 11: A Practical Guide to Managing Events on the Day;
Chapter - 12: Measuring Event Success - Evaluation Insights;
Chapter - 13: Events - The Future
