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Full Description
Ideal for upper-level undergraduate and postgraduate students, Research Methods for Tourism, Hospitality, Leisure and Events combines foundational research principles with practical, industry-specific applications.
This textbook looks at:
-Research design and methodology including qualitative, quantitative and mixed research methods
-Data collection and analysis
-Writing a final report or dissertation based on the research
With in-text learning features such as chapter summaries, learning outcomes, reflective questions, interactive chapter quizzes and a glossary of key terms, this textbook will equip students with the tools to undertake independent research and reporting. Real-world examples are included from a variety of global contexts such as using ethnographic research to explore music festival goers' experiences, descriptive research methods to explore customer satisfaction in global hotel chains and statistical analysis to understand the attendance data from major international sports events.
Contents
Section - One: Foundations of Research;
Chapter - 1: Introduction to Research Methods in Tourism, Hospitality and Events;
Chapter - 2: Research Ethics and Integrity;
Chapter - 3: AI in Research Methods;
Chapter - 4: Developing Research Questions and Hypotheses;
Section - Two: Research Design and Methodology;
Chapter - 5: Research Design;
Chapter - 6: Sampling Techniques;
Chapter - 7: Qualitative Research Methods;
Chapter - 8: Quantitative Research Methods;
Chapter - 9: Mixed Methods Research;
Section - Three: Data Collection and Analysis;
Chapter - 10: Data Collection Techniques;
Chapter - 11: Data Analysis in Qualitative Research;
Chapter - 12: Data Analysis in Quantitative Research;
Section - Four: Writing and Presenting Research;
Chapter - 13: Writing a Research Report/Dissertation;
Chapter - 14: Presenting Research Findings
