販売・マーケティングのためのＡＩ戦略（第２版） AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience （2ND）

King, Katie

Kogan Page Ltd（2025/11発売）

Kogan Page Ltd（2025/11発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 336 p.
• 言語 ENG
• 商品コード 9781398622333
• DDC分類 658.80028563

Full Description

What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?

The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape.

You'll learn how to:
- Apply strategic models to integrate AI across marketing and sales functions
- Utilize data-led decision making to enhance customer experience and loyalty
- Drive organizational change with AI-driven team development and productivity tools
- Manage AI governance and ethical considerations to build consumer trust
- New to this edition: Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook

Designed for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results.

Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance

Contents

Chapter - 01: Industry 5.0 - rewiring business for continuous relevance and differentiation;
Chapter - 02: Start with the problem - strategic marketing to satisfy evolving customer/client needs profitably;
Chapter - 03: The marketer's guide to game-changing AI that reshapes product and service delivery, plus the use of everyday AI;
Chapter - 04: AI and hyper-personalization - striking a balance of customization and privacy;
Chapter - 05: How marketing professionals must protect clients/customers and the brand;
Chapter - 06: AI - the great global disruptor - AI's impact across the full spectrum of product/service adaptation, and within the sales and marketing funnel;
Chapter - 07: AI necessitates smart human resources - HR's pivotal role in reskilling marketing, sales and other departments;
Chapter - 08: Human and AI collaboration - fostering creativity, critical thinking and innovation;
Chapter - 09: Harnessing AI ethically for societal value and economic advantage;