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Full Description
How can senior travel leaders unlock lifelong value by building loyalty among youth travellers?
Creating Loyalty in Youth Travel provides a strategic guide for executives aiming to capitalize on this vital market segment. Written by Stephen Lowy, an expert in youth travel, this book offers proven tools and data-driven models to help tourism and hospitality leaders develop long-term, emotionally resonant relationships with young travellers, transforming them into lifelong customers and advocates.
You'll learn how to:
- Analyze youth traveller segments from backpackers to mobility workers
- Implement strategies that prioritize early engagement and sustained loyalty
- Leverage insights from expert interviews with leaders at Marriott and Tourism Australia
- Evaluate financial impact and ROI of targeting youth travel markets
- Integrate youth loyalty into broader organizational strategy for sustainable growth
Equip your organization with the frameworks and leadership insights needed to deliver impactful, long-term results in a competitive travel landscape.
Themes include: Youth travel loyalty, tourism strategy, customer lifecycle, financial impact, leadership, data-driven marketing, industry insights
Contents
Chapter - 00: Introduction;
Chapter - 01: What is youth travel?;
Chapter - 02: The value of the youth travel market;
Chapter - 03: Attracting the youth travel market;
Chapter - 04: Building community;
Chapter - 05: Investing in youth travellers as key drivers of economic growth;
Chapter - 06: Authenticity, safety and growth;
Chapter - 07: Challenges facing the youth travel sector and what they mean for the tourism industry;
Chapter - 08: Maintaining brand loyalty;
Chapter - 09: Destination marketing and management best practices;
Chapter - 10: Language travel;
Chapter - 11: The lifelong value of youth mobility;
Chapter - 12: Reinventing hostels for a new generation;
Chapter - 13: Redefining youth living;
Chapter - 14: The shifting landscape of youth marketing;
Chapter - 15: Engaging the next generation;
Chapter - 16: The future of youth travel;
