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Full Description
Is your business equipped with a data strategy that drives real impact?
Data Strategy is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist Bernard Marr, this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance.
Now on its third edition, this fully updated book reflects the latest developments in AI, synthetic data, quantum computing, regulation and cybersecurity, giving leaders the context and tools to act decisively in a rapidly evolving data economy.
You'll learn how to:
- Understand how data creates value across operations and decisions
- Collaborate with data teams to build a business-led strategy
- Integrate AI, automation and analytics into enterprise capability
- Navigate ethics, governance and regulatory complexity
- Prepare for the future with insight on emerging technologies
With clear models and actionable insight, Data Strategy helps senior leaders unlock growth, drive value and lead with confidence in a data-driven world.
Themes include: data strategy, AI integration, business transformation, data governance, digital leadership, emerging technologies
Contents
Chapter - 01: Introduction - Why every business is now a data business;
Chapter - 02: Use cases for data;
Chapter - 03: Using data to improve your decision making;
Chapter - 04: Using data to understand your customers;
Chapter - 05: Using data to create more intelligent services;
Chapter - 06: Using data to make more intelligent products;
Chapter - 07: Using data to improve your business operations;
Chapter - 08: Increasing the value of your organisation through data and AI;
Chapter - 09: Defining your data use cases;
Chapter - 10: Sourcing and collecting data;
Chapter - 11: Ethics, data governance, trust and cybersecurity;
Chapter - 12: Turning data into insights;
Chapter - 13: Creating a technology and data infrastructure;
Chapter - 14: Building data competencies in your organization;
Chapter - 15: Executing and revisiting your data strategy;
Chapter - 16: Looking ahead
