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Full Description
Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industry expert Simon Kingsnorth.
Do you feel confident leading your company's marketing efforts into the new world of web3 and the metaverse? Whilst many marketers know how important and influential this technology is going to be, many don't feel sure about where to start, what technology is here to stay or what the possibilities are. Marketing in Web 3.0 walks you through exactly what you should be doing today, what the technology is and where it's going.
Covering everything from gamification, to creating immersive experiences and even the future of search, this book will give you an understanding of where we are now, how we got here and how you can seamlessly transform your marketing strategy and team for the future. As we navigate our way into web3 there is huge potential for brands to make an impact and reposition themselves for the future, but also huge risks and this book from the author of the market-leading book Digital Marketing Strategy will teach you how you can capitalize on this emerging technology to create new experiences and connect with customers in a whole new way.
Contents
Chapter - 00: INTRODUCTION;
Section - ONE: THE JOURNEY TO WEB 3.0;
Chapter - 01: What have we learned from Web 2.0;
Chapter - 02: Understanding the semantic web;
Chapter - 03: What the blockchain means for marketing;
Chapter - 04: Understanding the importance of gaming;
Chapter - 05: The technology foundations;
Chapter - 06: Ethics and marketing in Web 3.0;
Section - TWO: MARKETING IN WEB 2.5;
Chapter - 07: Creating VR and AR experiences;
Chapter - 08: Using AI in your marketing;
Chapter - 09: Marketing via the internet of things;
Chapter - 10: How marketers have used Gamification;
Chapter - 11: Learnings from existing mini metaverses;
Chapter - 12: Delivering integrated marketing;
Chapter - 13: The changing face of search;
Chapter - 14: Building meaningful content strategies;
Section - THREE: MARKETING IN WEB 3.0;
Chapter - 15: How consumers will act in Web 3.0;
Chapter - 16: Building your brand;
Chapter - 17: Creating immersive experiences;
Chapter - 18: Combining the virtual and the physical;
Chapter - 19: Building a team for Web 3.0;
