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Full Description
SHORTLISTED: Business Book Awards 2024 - Smart Thinking Category
Discover the spark of innovation that will transform your leadership through Sparking Success.
Studies show that 80% of us are increasingly pressured to be productive rather than creative at work. Sparking Success uncovers the importance of creativity as a tool for innovation and demonstrates how it can be a driving factor for success. In order to adapt to fast-moving trends and disruptions in the modern business landscape, you need to spark your creative outlook.
In this book, Adam Kingl profiles the business leaders who are redefining themselves as creative pioneers. From media powerhouses such as Pixar and Disney to major manufacturers such as Bosch and Panasonic, this book shows the universal importance of creativity for business leaders across the world. Each of the chapters poses a challenge or opportunity that will help you tap into an innovative mindset, before offering fascinating insights from leaders across the creative industries. Discover how you can become a dynamic, creative and empathetic leader by Sparking Success.
Contents
Chapter - 01: A new Renaissance: The case for bringing creative and corporate closer together;
Chapter - 02: How are we creative? The realm of neuroscience;
Chapter - 03: Nurturing spontaneity: The realm of jazz and improvisation;
Chapter - 04: Opening the door to inspiration: The realm of writing;
Chapter - 05: Managing risk and leading adaptability: The realm of performing arts;
Chapter - 06: Layered leadership: The realm of Imagineering;
Chapter - 07: Combining and inspiring ideas: The realm of culinary arts;
Chapter - 08: Picture perfect: The realm of art and imagery;
Chapter - 09: Lighting the fire: Leading creativity;
Chapter - 10: Acknowledgements;
