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Full Description
Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment.
Written by authors with extensive industry experience of working on a wide spectrum of events, this is an essential step-by-step resource for students and the next generation of event planners. Offering a well-rounded approach which introduces key models and theories as well as practical real-life insights throughout, Event Planning and Management offers a structured formula for all types of events, from their initial planning to final evaluation.
Without assuming prior subject knowledge or experience, this fully updated third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events, which is lacking from many other texts. Featuring real-world examples including The 2022 Commonwealth Games, Expo 2020 Dubai and The American Heart Association (AHA) conferences, accompanying online resources include lecture slides, activities, self-test questions and web links. This is an indispensable resource for students studying events-related modules, as well as early-stage practitioners and aspiring events managers.
Contents
Section - 01: Events - the changing environment 1;
Section - 02: The event planning model;
Section - 03: Research, concept development and feasibility screening;
Section - 04: Developing your events programme and content;
Section - 05: Venue selection and site planning essentials;
Section - 06: Production and operational logistics;
Section - 07: Staffing and human resources in events;
Section - 08: Drawing in the crowds - marketing events;
Section - 09: Finance, budgeting and procurement in events;
Section - 10: A practical guide to managing an event on the day;
Section - 11: Measuring event success - evaluation insights;
Section - 12: Events - the future
