- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career
Everyone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success.
Control the Narrative makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For professionals seeking to grow, change or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If you have made a career mistake and need help repairing your reputation, you'll discover how to assess the situation, break the crisis down into a series of actionable responses and re-establish career viability.
To be effective, a personal brand must be authentic. Through the process of personal branding, Control the Narrative helps you uncover the core values that form the foundation of your strategy for building, pivoting or repairing your reputation. This book also shows you how to measure the success of your brand and provides suggestions for modifying your strategy when results aren't what you expected. Filled with real life examples, Control the Narrative provides you with the strategic advice and tactical assets to consistently and confidently create a positive reputation.
Contents
Chapter - 00: Introduction;
Chapter - 01: How perception is formed;
Chapter - 02: Changing perception through personal branding;
Chapter - 03: How to take control of reputation: strategy;
Chapter - 04: How to take control of reputation: tactics;
Chapter - 05: Pivoting your reputation;
Chapter - 06: Repairing your reputation;
Chapter - 07: Agree to stay the course;
Chapter - 08: Measuring and monitoring reputational assets;
Chapter - 09: Reputation risk management;
Chapter - 10: Final thoughts;
