Full Description
Build communication confidence through authentic connection and presence
In Amplify You: How to Connect More Powerfully in an AI World, Emmy-winning former CNN anchor and executive communication advisor Gina London shares her signature Say It, Look It, Be It framework. This practical guide helps professionals who feel overlooked or uncertain reclaim confidence and communicate with clarity in every situation, from boardroom presentations to difficult conversations.
Drawing from decades of coaching Fortune 500 leaders, London reframes effective communication as amplifying who you already are rather than becoming someone else. The book delivers practical exercises, real-world stories from executive coaching sessions, and innovative QR-coded video lessons that demonstrate techniques in action and reinforce each chapter's key concepts.
Readers will also find:
Strategies for developing presence, empathy, and purpose that distinguish human connection in an AI-driven workplace environment
Techniques for pitching ideas, selling yourself, and leading teams with greater clarity, confidence, and authentic impact
Frameworks for navigating difficult conversations and high-stakes situations without second-guessing yourself or your message
Actionable tools for connecting with any audience, whether presenting to boards, clients, or cross-functional teams
Video lessons accessible via QR codes that bring communication concepts to life with demonstrations and practical examples
Ideal for executives, managers, entrepreneurs, and aspiring leaders seeking to elevate their communication skills, Amplify You provides the frameworks and tools you need to connect authentically and communicate with confidence in any professional setting.
Contents
Foreword xxv
Susan Scott, author of Fierce Conversations
Introduction 1
How Do You Bring Your Best Self to Work and Life?
The Top Ten Questions 9
What Leaders Ask When They're Ready to Grow
PART 1 Say It! 13
Chapter 1 The Comparison Trap 15
Chapter 2 Self-Talk: Inner Critic or Inner Coach? 25
Chapter 3 Tuning Your Voice Like a Pro 45
PART 2 Look It! 67
Chapter 4 Facing the Finesse of First Impressions 69
Chapter 5 From Fidget to Focus 85
Chapter 6 Polish and Power 103
PART 3 Be It! 119
Chapter 7 Taking AIM 121
Chapter 8 Tips For Calming Nerves 141
Chapter 9 The Interview 163
Chapter 10 Human Up in an AI World 179
Chapter 11 (Bonus!) Amplify You Case Studies 191
Fifteen Power Phrases to Further Amplify You 213
Epilogue: A Celebration of Connection 219
Acknowledgments 221
About the Author 223
Notes 225
Index 227



