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Full Description
A blueprint for change leaders to learn from one of the largest transformations in corporate history
Irresistible Change:A Blueprint for Earning Buy-In and Breakout Success details one of the largest and most formidable transformations in corporate history: to shift the foundations of work for IBM's nearly 400,000 employees and thousands of interdisciplinary teams across 180 countries and help them become more entrepreneurial, agile, and customer focused. Written by Phil Gilbert, IBM's former General Manager of Design and architect of this ambitious change effort, this book is part narrative and part field guide. Irresistible Change describes how the choices made at IBM affected the Change Program Office's development at each stage of its growth and provides readers with key insights they need to conduct transformational change within their own organizations.
This book includes insights on:
Getting buy-in for change, the biggest challenge that holds back even the most ambitious change efforts, by making it something exciting rather than inevitable
Seeing change as a high-stakes "product" deserving of the same resources and rigor as your top-performing business lines
Recognizing today's newly empowered and often skeptical employees who resist authority and value autonomy and stability
Irresistible Change is an essential roadmap for the next generation of change leaders in organizations of any size.
Contents
Introduction: Transforming How Change Is Adopted
Chapter 1 Setting the Stage 1
Chapter 2 Branding the Program 17
Chapter 3 Designing the Leadership Team 31
Chapter 4 Selecting the First Projects 49
Chapter 5 Driving the Adoption 65
Chapter 6 Communicating the Progress 83
Chapter 7 Finding the Magic 103
Chapter 8 Raising the Money 119
Chapter 9 Building the Environment 137
Chapter 10 Finishing the Job 155
Appendix: The Irresistible Experiences Playbook 171
Acknowledgments 193
About the Author 195
Index 197
