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A Bold, Human-Centered Guide to Leading Change That Actually Works
What if your biggest barrier to change isn't strategy, but humanity?
In Love as a Change Strategy, the team behind the Wall Street Journal bestseller Love as a Business Strategy is back—with an urgent, deeply human follow-up. This isn't another dry playbook on change management. It's a wake-up call for leaders who are tired of fear-fueled cultures, toxic "transformation," and surface-level solutions.
The truth? Most change fails because people resist what they don't trust—and leaders aren't willing to change themselves first. That's where this book begins.
Part memoir, part practical guide, and part leadership journey, Love as a Change Strategy takes readers inside one company's brutally honest transformation story. Through powerful storytelling, actionable tools, and sharp insights, the authors reveal what happens when you lead change from a place of love—not fear.
Inside, you'll discover:
Why most change efforts collapse—and how to fix them
Real stories of failure, ego, and redemption from the authors' own leadership team
A people-first framework to lead adaptive change in any organization
The change principles that build trust, accountability, and forward momentum
How to confront resistance, navigate chaos, and make love your change strategy
If you're leading change (or trying to survive one), this book is your roadmap. Raw, honest, and transformational—Love as a Change Strategy is the leadership reset we all need.
Contents
Foreword ix
Nory Angel
The Elephant in the Room 1
Part I Turn and Face the Change 11
Chapter 1 Why Change? 13
Chapter 2 Why Love Is Necessary for Change 27
Chapter 3 Change Starts with You 39
Part II The Six Principles of Change 55
Chapter 4 Embrace Discomfort 59
Chapter 5 Prioritize Relationships 77
Chapter 6 Practice Empathetic Curiosity 93
Chapter 7 Experiment 109
Chapter 8 Wield Your Influence 123
Chapter 9 Be Effective 139
Part III The Impact of Change 159
Chapter 10 Personal Change 161
Chapter 11 Team Change 181
Chapter 12 Organizational Change, Global Impact 195
Chapter 13 Choose Your Hard 211
Notes 221
Acknowledgments 223
About the Authors 235
About Softway 237
Index 239
