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Full Description
Create and run your one-person business with pro advice and strategic tools
Solopreneur Business For Dummies offers advice and tools to create, grow, and manage your business when you're going it alone. Unlike entrepreneurs, solopreneurs typically create their businesses to serve their lives—instead of trying to scale as much as possible. To thrive in this lifestyle, you'll need to understand the basics of business operations, financial management, sales, and marketing. You'll also need to learn how to do all these things without burning yourself out. This book has you covered in all those areas. You'll also learn how to create a support network that offers guidance, emotional support, and business opportunities. Set your business up for success with this no-nonsense Dummies guide.
Build a successful business from the ground up—without employees
Avoid the common mistakes that derail many new businesses
Develop a viable business idea that aligns with your personal goals and your desired lifestyle
Learn the best practices from the big guys, tailored for a one-person business
Discover tech tools that can make it easier to run your business
Learn from the stories of successful solopreneurs across industries
Solopreneur Business For Dummies is a practical and easy-to-understand resource that makes it easy to start your own solo venture. Get the tools and insights you need to navigate the challenging yet rewarding path.
Contents
Introduction 1
Part 1: Introduction to Solopreneurship 5
Chapter 1: Understanding Solopreneurship 7
Chapter 2: Introducing the Solopreneur Success Cycle 23
Chapter 3: Creating a Business Plan That Works 33
Part 2: Starting Your Solopreneur Career 41
Chapter 4: Defining Your Goals and Success 43
Chapter 5: Envisioning Your Solo Business 57
Chapter 6: Defining Your Solo Business 65
Chapter 7: Understanding Your Competition 77
Chapter 8: Defining Your Customer 87
Chapter 9: Tackling Potential Obstacles to Getting Your Business Up and Running 101
Part 3: Building Your Solopreneur Business 117
Chapter 10: Positioning Your Business and Product in the Market 119
Chapter 11: Creating Your Messaging and Brand 133
Chapter 12: Building an Effective Marketing Strategy 141
Chapter 13: Defining Your Sales Process 155
Chapter 14: Crafting a Delightful Onboarding Experience 175
Chapter 15: Setting Up Your Business 185
Chapter 16: Choosing and Setting Up Your Tools and Services 201
Part 4: Running and Learning from Your Solo Business 217
Chapter 17: Executing Your Marketing Plan 219
Chapter 18: Executing Your Sales, Finance, and Operations Plans 235
Chapter 19: Documenting Problems and Solutions 257
Part 5: Improving Your Business 267
Chapter 20: Refining or Reimagining Your Business 269
Chapter 21: Getting Strategic About Change 293
Chapter 22: Making Changes to Your Business 301
Part 6: Living the Solopreneur Lifestyle 309
Chapter 23: Balancing Your Work and Personal Life 311
Chapter 24: Looking into the Future of Solopreneurship (and Your Business) 329
Part 7: The Part of Tens 341
Chapter 25: Avoiding Ten Common Solopreneur Mistakes 343
Chapter 26: Ten Important Reminders for Solopreneurs 349
Chapter 27: Ten FAQs About Solopreneurship 355
Index 363
