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In a World Where Problems are Everywhere, See Opportunity. Your Essential Guide to Everyday Innovation.
Innovation-ish: How Anyone Can Create Breakthrough Solutions to Real Problems in the Real World is your no-nonsense guide to unlocking your innate creativity. Expertly crafted by design strategist Richard Braden and cognitive scientist Tessa Forshaw, this book skips the fluff and dives straight into actionable strategies to ignite your innovative potential.
Shadow Rich and Tessa through their years of experience. Get behind the scenes access to classrooms, companies, and institutions alongside students and professionals, just like you. Hear stories of real people with real challenges and how they learn and discover innovative new solutions by unlocking their creative potential.
Innovation-ish shows you how to solve problems and generate solutions in a huge variety of personal and professional situations. It's a must-read for people at any stage of life and at any point on their innovation journey.
If you're new to innovation, this new way of thinking about innovation gives you an easy way in and helps set you on the path.
If you've been trying to innovate and haven't been successful, Innovation-ish explains why you've been struggling and how to turn your project around.
If you're experiencing "imposter syndrome," Innovation-ish reassures you that you're in the right place and have what you need to do it.
If you have been successful, Innovation-ish helps you amplify it.
They demystify the myths that surround innovation, reveal the six mindsets that underlie innovation, and show how the moves you make drive innovation forward. And they share the latest relevant cognitive science research in a compelling and digestible way - no degree required.
After years as design educators at Harvard and Stanford and consulting with clients around the world they have seen that anyone, regardless of their background, can be Innovation-ish. Packed with clear, actionable steps, it's the definitive guide for managers, executives, entrepreneurs, founders, and team leaders ready to turbocharge their organizations, projects, and careers.
With an Innovation-ish approach, you can solve problems and generate solutions to challenges in your personal life, a small business, a startup or in any department or function of any type of organization.
All you need is an open mind and small sense of adventure. Let's go!
Contents
Preface xi
Acknowledgments xv
Part I Becoming Innovation-ish 1
1 Innovation Hesitation 3
Holding Ourselves Back 4
Creativity Isn't Optional 8
Anybody Can Do It 9
Key Takeaways 12
2 Innovation-ish Dynamics 13
Focusing on People, Not Steps 15
Thinking Creatively Is Human Nature 17
Unlocking Your Innovative Brain 19
Innovating as a Team Sport 25
Key Takeaways 27
3 The Innovation-ish Compass 29
Choosing Roof-Shots Over Moon-Shots 30
Navigating with Innovation-ish 32
Starting Is Easier Than You Think 36
Key Takeaways 37
Part II Mindsets 39
4 Your Mindset Matters 41
Choosing Your Mindset 43
Exploring the Six Innovation-ish Mindsets 44
Key Takeaways 49
5 The Interactions Mindset 51
Going into the Real World 52
Collecting Different Types of Data 55
Preparing for Interactions 58
Interacting with People 60
Exploring Types of Interactions 62
Key Takeaways 64
6 The Insights Mindset 65
Seeing Insights 67
Developing a Synthesizing Mind 70
Using Different Types of Reasoning 75
Solving the Right Problem 79
Framing Problems 82
Key Takeaways 86
7 The Ideas Mindset 87
Generating Ideas 88
Embracing Wild Ideas 94
Applying Brainstorming Levers 98
Key Takeaways 105
8 The Iterations Mindset 107
Iterating to Learn 108
Testing Your Ideas Early 115
Managing Fidelity and Scale 118
Key Takeaways 122
9 The Inspirations Mindset 123
Inspiring Others 124
Making Stories Sticky 128
Understanding Your Audience 139
Key Takeaways 140
10 The Implications Mindset 141
Asking "Should We?" First 142
Then Asking "Can We?" 148
Key Takeaways 154
Part III Moves 155
11 Moves Are Actions 157
Understanding Move Characteristics 161
Getting Your Hands Dirty 166
Key Takeaways 169
12 Using Moves 171
Using Historical Moves 172
Customizing Moves 176
Translating Moves 179
Finding Analogous Moves 182
Exploring Example Moves 185
Key Takeaways 194
Part IV Metacognition 195
13 Thinking About Moves 197
Mapping Your Moves 198
Creating a Move Map 200
Key Takeaways 207
14 Being Metacognitive 209
Reflecting to Choose Your Strategy 211
Asking Metacognitive Questions 212
Key Takeaways 218
Part V Activating Innovation 219
15 Fueling Innovation 221
Harness Ambiguity 222
Embrace Failure 226
Key Takeaways 232
16 Take Small Steps 233
Increasing Innovation-ish-ness 234
Giving Yourself Permission 235
You Have What You Need to Start 238
Key Takeaways 240
Epilogue 243
Glossary 249
Endnotes 255
Some Sources of Moves and Inspiration 291
Index 297
