- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Thinkers50 Best New Management Book of 2025
Next Big Idea Club Must Read
Porchlight Business Bestseller
Financial Times Readers' Choice
2025 Best Book of the Year (So Far) — Financial Times & Next Big Idea Club
Featured on BBC, CNBC, CBS News, Fast Company, HBR IdeaCast, Financial Times
"The most profound, captivating, and unparalleled business advice you will find."
—Mel Robbins, bestselling author and host of The Mel Robbins Podcast
Unlock the principles that drive the remarkable success stories of immigrant entrepreneurs from around the world
In Pioneers: 8 Principles of Business Longevity From Immigrant Entrepreneurs, academic, entrepreneur, and consultant, Neri Karra Sillaman, delivers a one-of-a-kind exploration of the remarkable success of immigrant entrepreneurs. The author writes about how immigrants, often starting with limited capital and connections, have built iconic and enduring businesses. Sillaman combines rigorous academic research with compelling case studies and personal experience and narrative to uncover the principles that drive these stunning achievements.
Pioneers offers a blueprint for business leaders seeking longevity, profitability, and sustainability in the contemporary marketplace. You'll find:
Strategies for building resilient businesses that embrace diversity and inclusion
Explanations of the power of community and how you can leverage it for business growth
Stories of the importance of creating a legacy that goes beyond mere profit
Techniques and actionable advice to turn past failures into future success
Exploring the dramatic immigrant success stories powering such well-known brands as Chobani, WhatsApp, and BioNTech, this book is a must-read for entrepreneurs, business leaders, and anyone else interested in the dynamics of immigrant entrepreneurship. Pioneers is a transformative and inspiring business guide that will help you build a company that stands the test of time.
Contents
Preface: Entrepreneurs Will Change Your Life xi
Part I Departure 1
Chapter 1 The Myths and Reality of Business Longevity 3
Chapter 2 Immigrant Entrepreneurship and the American Dream 21
Chapter 3 Who Are Immigrant Entrepreneurs? 35
Part II Exploration: The 8 Principles 51
Chapter 4 Principle 1: Be a Bridge Across Cultures 53
Chapter 5 Principle 2: Build from the Past Forward and the Future Back 75
Chapter 6 Principle 3: Forge Connections Based on Identity and Authenticity 97
Chapter 7 Principle 4: Generate Profit the Right Way 117
Chapter 8 Principle 5: Build Community 133
Chapter 9 Principle 6: Reframe Rejection 151
Chapter 10 Principle 7: "Fry in Your Own Oil" 169
Chapter 11 Principle 8: Dare to Play Your Hand 185
Conclusion: Our Future, Together as One 201
Notes 209
Acknowledgments 223
About the Author 227
Index 229
