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Full Description
Expand your book of business at your creative agency or freelance service
In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of qualified leads and convert them into paying clients. The authors explain how to achieve your business goals, pack your calendar with high-value clients, and increase your top- and bottom-lines.
In the book, you'll find effective strategies adapted from the author's bestselling Book Yourself Solid that work perfectly in the challenging and unique space occupied by creative professionals. You'll also discover:
Actionable techniques and frameworks you can implement immediately to dramatically increase the number of valuable and qualified leads in your pipeline
How to differentiate your services from your most relevant and closest competitors
How to improve your workflows and efficiency so you can accommodate your newly expanded pipeline
Perfect for graphic designers, artists, writers, freelance artists, and other creative professionals, Book Yourself Solid for Creatives is the blueprint for agency and business growth that you've been waiting for.
Contents
Joana's Note vii
Preface xi
Acknowledgments xv
MODULE One Your Foundation 1
Chapter 1 The Red Velvet Rope Policy 3
Chapter 2 Why People Buy What You're Selling 17
Chapter 3 Develop a Personal Brand 34
Chapter 4 How to Talk About What You Do 49
MODULE Two Building Trust and Credibility 61
Chapter 5 Becoming a Likable Expert in Your Field 63
Chapter 6 The Book Yourself Solid Sales Cycle Process 75
Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy 92
MODULE Three Simple Selling and Perfect Pricing 105
Chapter 8 Perfect Pricing 107
Chapter 9 Super Simple Selling 120
MODULE Four The Book Yourself Solid Six Core Self-Promotion Strategies 129
Chapter 10 The Book Yourself Solid Networking Strategy 133
Chapter 11 The Book Yourself Solid Direct Outreach Strategy 155
Chapter 12 The Book Yourself Solid Referral Strategy 177
Chapter 13 The Book Yourself Solid Speaking Strategy 188
Chapter 14 The Book Yourself Solid Writing Strategy 213
Chapter 15 The Book Yourself Solid Web Strategy 230
Part 1 Designing Your Website 232
Part 2 Getting Visitors to Your Website 242
Part 3 Building Your Social Media Platform 254
Final Thoughts 269
References 273
Ready to Be Fully Booked? 275
About the Authors 277
Index 279
