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Full Description
Create an attractive website that draws in visitors - no coding required!
There's more to building a website than just picking a theme and dropping in text and images. Creating a site that attracts visitors and turns those visitors into customers requires some professional insight and a few tips and tricks. Building DIY Websites For Dummies guides non-designers through the steps of creating an attractive and effective website using today's top web-based tools. This book helps you launch or improve your website designed to boost your entrepreneurial endeavors, small business, or personal passion. With this easy-to-follow Dummies guide, you can skip learning the complicated coding that runs a site and focus on the parts that attract visitors (and search engines). Grab this book and get expert insight on how to craft a usable design, create site content, improve site findability, and convert browsers into buyers.
Discover how to select hosting services, email providers, and beginner-friendly website creators
Build your own website without needing to learn any code
Learn how to create an attractive design, develop content, and present it all in a way that will appeal to your target audience
Improve your site's search engine findability and resonate with your target customer
This Dummies guide is an excellent choice for non-designers who want to create a website without hiring someone to do it for them. Learn the ropes, follow the best practices, and launch your site!
Contents
Introduction 1
Part 1: Getting Started with DIY Websites 7
Chapter 1: From Groundbreaking to Grand Opening: Constructing Your Website Step by Step 9
Chapter 2: Laying Your Website's Foundation 21
Part 2: Creating a Site That People Will Visit 47
Chapter 3: Resonating with Visitors 49
Chapter 4: Nailing SEO Basics: Search Engine Optimization 101 71
Chapter 5: Killing It with Keywords 97
Part 3: Architecting Plans for Your Website 109
Chapter 6: A Place for Everything and Everything in Its Place 111
Chapter 7: Content Scaffold: Supporting Your Website's Information 129
Chapter 8: Preparing Your Site's Content 171
Part 4: Designing and Laying Out Your Website 201
Chapter 9: Deconstructing the Anatomy of Web Pages 203
Chapter 10: Unfurling the Canvas of Design Options 223
Chapter 11: Generating Leads from Your Website 251
Part 5: Going Live and Measuring Results 271
Chapter 12: Optimizing Each Page for Search (On-Page Optimization) 273
Chapter 13: Ribbon-Cutting in Cyberspace: Your Website's Grand Opening 285
Chapter 14: Securing Your Website 299
Chapter 15: Keeping Up with the Joneses: Measuring What You Built and Making It Better 309
Part 6: The Part of Tens 329
Chapter 16: The Ten Commandments of Building a Successful Website 331
Chapter 17: Ten Rookie Mistakes to Avoid 341
Index 351
