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Full Description
The Non-Obvious Book Awards 2024 Longlist Selection
Build your consulting clientele with self-promotion strategies that really work
Book Yourself Solid for Coaches and Consultants is a game changing guide to attracting potential business opportunities and turning them into high-paying gigs, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your coaching or consulting practice beyond what you previously thought possible. You'll become inspired to put energy behind your self-promotion practices—even if self-promotion isn't really your thing. In any service business, it's essential to connect with the clients who are a perfect fit for you. For consultants, that means making your marketing efforts more effective by understanding your unique brand, pricing your services competitively, and communicating with prospective clients about how you can help them. This book helps you through all of it, with practical tips and strategic insights to ensure that you're never short on the right kind of clients.
Co-authored by Michael Port (mastermind behind the original Book Yourself Solid business techniques) and Matthew Kimberley (successful business consultant), Book Yourself Solid for Coaches and Consultants covers the issues unique to the world of coaching. By attracting clients who are in alignment with your vision, you can create a successful business that also helps you achieve your long-term goals.
Understand your unique value proposition and brand, and learn how to talk about it
Create a likeable social media presence and a website that brings people in the door
Learn step-by-step strategies for networking, direct outreach, generating referrals, and more
Discover how the principles of sales and pricing apply to building your consulting practice
Book Yourself Solid for Coaches and Consultants is a handbook that translates into results. Promote more than just your skills by creating an image that will resonate with your ideal clientele—and keep you booked solid.
Contents
Michael's Note ix
Note on the Text xiii
Preface xv
Acknowledgments xix
MODULE One Your Foundation 1
Chapter 1 The Red Velvet Rope Policy 3
Chapter 2 Why People Buy What You're Selling 15
Chapter 3 Develop a Personal Brand 29
Chapter 4 How to Talk About What You Do 42
MODULE Two Building Trust and Credibility 53
Chapter 5 Becoming a Likeable Expert in Your Field 55
Chapter 6 The Book Yourself Solid Sales Cycle Process 67
Chapter 7 The Book Yourself Solid Keep-in-Touch Strategy 84
Chapter 8 The Power of Information Products 95
MODULE Three Simple Selling and Perfect Pricing 111
Chapter 9 Perfect Pricing 113
Chapter 10 Super Simple Selling 126
MODULE Four The Book Yourself Solid Six Core Self-Promotion Strategies 135
Chapter 11 The Book Yourself Solid Networking Strategy 139
Chapter 12 The Book Yourself Solid Direct Outreach Strategy 161
Chapter 13 The Book Yourself Solid Referral Strategy 180
Chapter 14 The Book Yourself Solid Speaking Strategy 191
Chapter 15 The Book Yourself Solid Writing Strategy 216
Chapter 16 The Book Yourself Solid Web Strategy 233
Part 1: Designing Your Website 235
Part 2: Getting Visitors to Your Website 245
Part 3: Building Your Social Media Platform 255
Final Thoughts 263
References 266
How to Reach the Authors 268
About the Authors 269
Index 271
