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Full Description
Research Methodology and Strategy Provides comprehensive coverage of the entire research process, methodologies, strategies and their applications, ideal for final-year undergraduate, Masters and PhD students, academics, researchers and professionals.
Research Methodology and Strategy: Theory and Practice is designed to help readers understand the research process and equip them with the skills required to successfully execute their projects. In-depth chapters describe the general research processes, different research paradigms and their applications and criticism, and more. Written by authors with decades of research experience, this authoritative textbook addresses the skills needed by all active researchers, including mixed method research design and development, data- and technology-driven research methodologies, writing and publishing research outcomes, strengthening research-practice nexus and strategies for improving research impact and citations.
Provides a solid understanding of interdisciplinary research and analytical methods
Offers clear guidance on the application of data-driven and technology-enabled research methods
Covers qualitative, quantitative and mixed methods research methodologies
Discusses different case study research methods and practices
Describes methods drawn from business, management, economics, and social sciences research
Provides strategies for thesis and journal article writing and publishing
Provides theoretical frameworks and examples for research-practice nexus and improving research impacts
Research Methodology and Strategy: Theory and Practice is an invaluable textbook for senior undergraduate, masters, and PhD research students, academic and scientific researchers, and industry professionals who perform research in the course of their work.
Contents
Foreword by Andrew Dainty vii
Foreword by Chimay J. Anumba ix
Foreword by Lieyun Ding xi
Foreword by Dongping Fang xiii
Acknowledgements xv
1 Fundamentals of Research 1
2 Qualitative Research 19
3 Quantitative Research 37
4 Mixed Methods Research 85
5 Case Study Research 97
6 Technology-Enabled Experimental Research 117
7 Data-Driven Research 129
8 The Fifth Research Paradigm: Hybrid Natural-Social Sciences Methods Research 151
9 Journal Article Writing and Publishing 161
10 Thesis Writing 187
11 Research-Practice Nexus and Knowledge Coproduction 199
12 Managing the Researching-Writing-Publishing Journey 211
13 Improving Impact and Citation of Research Outcomes 225
14 Concluding Remarks and the Ways Forward 235
Index 237
