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Full Description
Build your own successful online business—the Dummies way
Etsy is the premiere online marketplace for distinctive handmade and vintage crafts and goods. Starting an Etsy Business For Dummies, Fourth Edition provides you with the information and tools you need to start selling successfully on Etsy. This comprehensive resource and guide will show you how easy it is to set up shop and start generating income. There are millions of people out there looking to purchase unique products, and more and more shoppers are opting for one-of-a-kind sources over big-box stores. There's never been a better time to open your own Etsy shop, and there's never been an easier way than with this book. This updated edition covers all the latest changes to the site, plus shows you how to take captivating photos and short-form videos of your products, write appealing descriptions, and set up your Etsy shop in a way that motivates buyers to click that "add to cart" button. With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop.
Learn the ins and outs of running a successful Etsy shop
Get tips and advice for marketing and pricing your products competitively
Break through the new shop barrier and start showing up in search results
Improve your sales on Etsy with expert info on finding your customers
This book is great for small business owners, artists, and entrepreneurs looking to build an online craft business on the Etsy platform.
Contents
Introduction 1
Part 1: Getting Started with Etsy 5
Chapter 1: Handmade for Each Other: Falling in Love with Etsy 7
Chapter 2: Basic Training: Etsy Account Basics 19
Chapter 3: Buy, Buy, Buy: Finding and Buying Items on Etsy 41
Chapter 4: Safety First: Maintaining Your Privacy and Safety on Etsy 65
Part 2: If You Build It, They Will Come: Setting Up Your Etsy Shop 75
Chapter 5: Sell Yes: Understanding What You Can and Can't Sell on Etsy 77
Chapter 6: Setting Up Shop: Creating Your Etsy Storefront 85
Chapter 7: Upper Management: Using Shop Manager to Run Your Etsy Store 103
Chapter 8: Policy Academy: Setting Your Shop's Policies 109
Chapter 9: The Price Is Right! Pricing Your Pieces 121
Part 3: Sell Coverage: Understanding the Etsy Selling Process 131
Chapter 10: Say Cheese! Capturing Product Images 133
Chapter 11: Use Your Words: Composing Engaging Titles and Descriptions 153
Chapter 12: For Your Listing Pleasure: Adding and Managing Item Listings 163
Chapter 13: Order Up! Processing and Shipping Orders 185
Part 4: All Up in Your Business: Handling Business Matters 213
Chapter 14: Super Market: Marketing Your Etsy Business 215
Chapter 15: You've Been Served: Providing Exceptional Customer Service 247
Chapter 16: Business as Usual: Managing Your Etsy Shop 261
Chapter 17: Growing Your Etsy Business 281
Part 5: Community Services: Exploring the Etsy Community 297
Chapter 18: Community Building: Joining the Etsy Community 299
Chapter 19: News Attitude: Keeping Up with Etsy News 311
Chapter 20: Help Me! Getting Help on Etsy 319
Part 6: The Part of Tens 329
Chapter 21: Ten Terrific Tips for Etsy Sellers 331
Chapter 22: Ten Strategies for Marketing Your Etsy Shop 335
Index 339
