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Full Description
Students enjoy the concise and approachable style of Strategic Management: Concepts and Cases, 5th Edition. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, this course engages students with an easy-to-understand learning experience to strategic management concepts that will help them succeed in today's workplace. The newest edition of Strategic Management sparks ideas, fuels creative thinking, and discussion, while engaging students via contemporary examples, outstanding author-produced cases, unique Strategy Tool Applications, and much more!
Contents
ABOUT THE AUTHORS iii
PREFACE v
1 What Is Business Strategy? 1
2 Analysis of the External Environment: Opportunities and Threats 19
3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage 45
4 Cost Advantage 62
5 Differentiation Advantage 81
6 Corporate Strategy 100
7 Vertical Integration and Outsourcing 121
8 Strategic Alliances 137
9 International Strategy 156
10 Innovative Strategies that Change the Nature of Competition 180
11 Competitive Strategy and Sustainability 196
12 Implementing Strategy 217
13 Corporate Governance and Ethics 236
14 Strategy and Society 253
APPENDIX A Data Sources for Analysis 269
APPENDIX B 20 Valuable Financial Ratios for Strategic Analysis 279
GLOSSARY 283
COMPANY INDEX 288
NAME INDEX 291
SUBJECT INDEX 292
CASE 1 Walmart Stores: Gaining and Sustaining a Competitive Advantage C-1
CASE 2 Blue Raven Solar: Competing in a Fragmented Growth Industry C-12
CASE 3 ESPN in 2023: Choices for the Future C-20
CASE 4 Southwest Airlines: Flying High With Low Costs C-30
CASE 5 Harley-Davidson: Growth Challenges Ahead C-45
CASE 6 Vivint SmartHome: Finding New Pathways for Growth C-57
CASE 7 Nike: Sourcing and Strategy in Athletic Footwear C-69
CASE 8 Tencent: Using Partnerships to Grow from a Single App to a Super App. What's Next? C-78
CASE 9 Samsung: Overtaking Philips, Panasonic, and Sony as the Leader in the Consumer Electronics Industry C-85
CASE 10 Tesla Motors: Disrupting the Auto Industry? C-101
CASE 11 AI Disruption in Search: Google's Battle for Dominance Against ChatGPT C-111
CASE 12 Lincoln Electric: Aligning for Global Growth C-119
CASE 13 ICARUS Revisited: The Rise and Fall of Valeant Pharmaceuticals C-127
CASE 14 Ethics and Capitalism—The Other Side Academy C-138
CASE 15 Meta's Facebook: Preparing for the 2024 Election Cycle C-150
CASE 16 Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values C-160
CASE 17 Competing with Free in Video Communications: Zoom vs. the tech giants—Microsoft Teams, Google Meet, Apple FaceTime, and WhatsApp (Facebook) C-170
CASE 18 Uber C-177
ADDITIONAL CASES CAN BE FOUND IN YOUR WILEY COURSE
