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Full Description
Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com/innovation-management.
It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.
Contents
PART ONE: INTRODUCTION
1: Innovation management and new business development
PART TWO: IDEA GENERATION
2. The front end of innovation
3. Design thinking
PART THREE: INNOVATION STRATEGY
4. Innovation Strategy
5. Portfolio Management
PART FOUR: ORGANIZING INNOVATION
6. Managing Projects
7. Organizing for Innovation
8. Open Innovation
PART FIVE: INNOVATION IN SPECIFIC TYPES OF FIRMS
9. Entrepreneurship
10. Innovation in project-based and multinational firms
PART SIX: CONCLUSION
11. The future of innovation management and new business development
References
Index.
