Full Description
An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments.
Tracing, first, the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book.
The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context.
Contents
Dedication
Acknowledgement
Case Studies
List of Tables
1. Introduction
Part I: Key Developments: Industry, Infrastructure, Content, and Audiences
2. The Emergence of a Global Media and Communications Landscape: From the Telegraph to the Internet
3. The Popularization and Consolidation of the Global Online Environment: The Internet, Social Media, and Search Engines
4. Media Companies, Content and Branding in the Global Digital Age: Platforms, Distribution, and Production
Part II: Key Theoretical Traditions: The Continuity of Themes and Concerns
5. The Role of Media and Communications in Development: Modernization, Progress, and Social Change
6. The Power of Media and Communications: Imperialism, Influence, and Domination
7. The Power of Media Audiences and Users: Empowerment and Autonomy
8. The Dimensions of Globalization in the Context of Media and Communications
Index
