- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
The 2nd edition of this market-leading text solidifies the book's place as the go-to guide for students studying the business of fashion.
With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for getting to grips with the breadth of issues and concerns facing fashion organizations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry.
The 2nd edition of Fashion Management includes:
A new chapter on 'Managing Routes to Fashion Markets', reflecting the growing precedence of digitalization and omnichannel retailing in the contemporary fashion industry.
A new chapter on 'Fashion Law', highlighting the importance of recognizing and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture.
Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow.
This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.
Contents
Forward
Preface
Chapter 1: Introducing a Strategic Approach to Fashion Management
Chapter 2: Strategic Planning and Implementation
Chapter 3: International Fashion Management
Chapter 4: Fashion Marketing
Chapter 5: Fashion Brand Management
Chapter 6: Fashion Marketing Communications
Chapter 7: Managing Fashion Customers
Chapter 8: Fashion Merchandise Management
Chapter 9: Fashion Supply Chain Management
Chapter 10: Managing Routes to Fashion Markets
Chapter 11: Managing Fashion Retail Space and Place
Chapter 12: Managing Fashion Responsibly
Chapter 13: Financial Management in Fashion
Chapter 14: Managing Risk in Fashion
Chapter 15: Fashion Law
Chapter 16: Fashion Futures
Index
