Full Description
This new edition of a classic work offers a concise introduction to the sociology of fashion, and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures, and the impact of the digital age on designers, Fashion-ology explores fashion as a global, institutionalized system. With accessible overviews of key debates, issues and perspectives, Yuniya Kawamura provides a complete exploration of the field.
Two two new chapters have been added for this third edition, covering 'The Diversification and Changing Landscapes of Fashion Systems' and 'Ecological and Social Sustainability in Fashion' respectively.
There's also more on:
- the metaverse as the latest fashion system
- the de-Westernization of fashion
- postmodern discourse on fashion's relationship to race, gender and class
- social media as consumption, production, evaluation, and marketing
- fashion weeks, including Modest Fashion Week, Black Fashion Week, the Global Sustainability Fashion Week, and Queer Fashion Week
There's also a guide to sociological research in fashion, making this essential reading for anyone studying fashion, sociology, anthropology, or cultural studies.
Contents
Preface to the Third Edition
1. Introduction
Etymology of Fashion
Fashion as a Concept and a Phenomenon
Proponents and Opponents of Fashion
Studies of Fashion in Social Science
Outline of the Book
Guide to Further Reading
2. Sociological Discourse and Empirical Studies of Fashion
Classical Sociological Discourse of Fashion
Fashion, Modernity, and Social Mobility
The Origin of the Fashion Phenomenon
Sociological Studies of Fashion since the Mid-twentieth Century
Fashion and the Sociology of Culture
Fashion as a Manufactured Cultural Symbol
Youth Subcultures in Fashion Research
Gender and Race in Modern and Postmodern Fashion Discourse
Conclusion
Guide to Further Reading
3. Fashion as an Institutionalized System: From Paris to the Mediatized World
Theoretical Framework of Fashion-ology
Fashion as a Myth Supported by the System
Different Approaches to Fashion Systems
The Beginning of the Fashion System
Fashion Production as Collective Activity
Empirical Study: The French Fashion System as a Prototype
The Decentralization of Fashion Geography from Paris to the World
Conclusion
Guide to Further Reading
4. Designers and Consumer: The Personification of Fashion
Designers in the Studies of Fashion
Designers, Creativity, and Social Structure
Legitimation of the Designer's Creativity
The Star System of Designers
Hierarchy Among Designers in the Fashion System
The Adoption and Consumption of Fashion
Consuming Fashion as Symbolic Strategy
Social Visibility of Fashion
Conclusion
Guide to Further Reading
5The Production, Gatekeeping, and Diffusion of Fashion
Diffusion Theories of Fashion
Gatekeepers: Making Aesthetic Judgments
Diffusion Strategies from Fashion Dolls to Fashion Shows
Fashion Propaganda through Advertising
Trickle-up and Trickle-Across Diffusions of Fashion
Subcultural Commercialization as a Trickle-up Process and Legitimation
Trickle-across Theory in Practice: A Collapse of Categorial Boundaries
Social Media Influencers as Gatekeepers and Disseminators
Conclusion
Guide to Further Reading
6The Diversification and Changing Landscapes of the Fashion Systems
The Four Leading Fashion Cities and Fashion Weeks
The Second-tier Fashion Cities and Theme-focused Fashion Weeks
Youth Subcultures as an Alternative Fashion System
The Metaverse as the Latest Fashion System
Conclusion
Guide to Further Reading
7Ecological and Social Sustainability in Fashion
The United Nations Sustainable Development Goals (SDGs)
Ecological Sustainability
Social Sustainability
Sustainability Certification Standards for Clothing and Textiles Productions
Governments' Regulations on Sustainability
The Evolution of Status Symbols: From Wasteful Consumption to Conscientious Consumption
Conclusion
Guide to Further Reading
8Conclusion
Appendix: Practical Guide to Sociological Research in Fashion and Dress
Notes
Bibliography
Index
